HYBRID DONE-WITH-YOU PR
Land Your Own Dream
Media Coverage
EVEN IF YOU HAVE NO EXPERIENCE OR MEDIA CONTACTS!
Unlock the power of PR without breaking the bank.
Our "done-with-you" hybrid model gives you the tools and expert guidance to tell your own story and drive results that matter.
This hybrid approach puts you in the driver's seat while we provide the roadmap.
The best bit - you develop relationships that you own, along with the know-how to get results time and time again.
Ready to own your narrative and be seen?
Hello, hi
I'm Bec Clark, PR gun and small business owner
With 14+ years in PR & Marketing, I've seen firsthand how both world-renowned brands and small businesses strive to connect with their customers.
The goal is the same, but the path is often different.
As a small business owner, I also understand your unique challenges. You have big dreams but often limited resources. So, working with a PR agency might not be feasible just yet!
That's where my passion lies – working with businesses as they grow.
And in this case, giving you the tools and helping you navigate your own PR journey so you can grow your business.
So, think of this hybrid PR model as an all-encompassing launchpad that equips you with the skills and contacts to secure media coverage for your business, even on a smaller budget.
THE 152 PROJECT
Changing The Game
We know the power of PR, but we also know that traditional PR agency models can be expensive.
This means that while PR can really move the needle, it's often a later piece of the marketing puzzle… set aside until brands can afford it.
But that doesn't have to be the way!
What's In Your Hybrid PR
Package?
Unlock a treasure chest of ready-to-use PR assets, templates, checklists, and frameworks – PLUS exclusive VIP offers. It's the perfect blend of done-for-you and DIY resources to catapult your brand into the spotlight!
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DONE-FOR-YOU PR STRATEGYDone for you, this is your topline PR strategy to help you confidently navigate your launch.
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PRESS RELEASE TEMPLATE & GUIDEA template for you to use each time you have a new release, supported by an easy-to-use writing guide. Giving you the confidence to do it yourself.
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DONE-FOR-YOU PRESS RELEASELeaning into your launch and story, this one is done for you. Big tick.
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DONE-FOR-YOU PR PITCHExpert-crafted PR pitch, done for you.
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PR PITCH TEMPLATE & GUIDEFor you to use time and time again.
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DONE-FOR-YOU MEDIA MATRIXA easy to follow map for your PR journey. This includes your media approach, media angles, plus the all important who to pitch to and how to pitch to them.
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PR PITCH PROCESSA step-by-step guide to our pitch process, including how to identify the right outlets and targets, plus the all-important dos and don'ts of pitching.
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MEDIA CONTACTSVIP access to our little black book of media for three months. Yep, you read that right.
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PR CHECKLISTA clear checklist that will help you pull together the right assets ahead of pitching to press.
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ONE-ON-ONE PR SUPPORTFour one-on-one PR sessions to help you learn the ropes. Working directly with Bec, she will keep you on track.
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MUST HAVE PR TOOLSOur recommendations for your PR BFFs; the must-have sites and tools to help you land dream media coverage. For 3 months you will also have access to our PR platforms for coverage reporting and VIP opportunities with media and influencers.
With the PR Launchpad You'll Be Able To
UNCOVER YOUR STORY: Dig deep to find the unique angles that make your brand newsworthy and captivating.
BECOME A THOUGHT LEADER: Position your business as the go-to authority in your industry, earning the trust and respect of your audience.
CRAFT COMPELLING NARRATIVES: Create stories that resonate, making your brand memorable and leaving a lasting impact.
PITCH LIKE A PRO: Develop pitches that capture attention and leave journalists eager to share your story.
BUILD LASTING RELATIONSHIPS: Foster meaningful connections with key media contacts, opening doors for future coverage.
SECURE COVETED COVERAGE: Secure placements in top-tier publications and media outlets, amplifying your brand's reach and influence.
DRIVE MEASURABLE RESULTS: Focus on strategic initiatives that directly impact your bottom line, such as increased website traffic, enhanced brand awareness, and sales growth.
3 Simple Steps to Unlock Your PR Launchpad
1.
Book A Call
This initial chat helps us ensure this program is right for you and your business. Follow the prompts when you click 'Book A Launch Call'
2.
Dive Into The Strategy
Working with the team, we will strategically plan your campaign.
3.
Land Dream Coverage
Then pop that bottle and celebrate your wins.
CLIENT LOVE
100% Value For Money
"I had no clue about PR whatsoever and needed some guidance; 152 Provided so much more than that!"
"Within one month of working with 152, we had been featured in an article and are also waiting on two more articles as we speak! 152 provided 100% value for money. The cost was completely justified. Getting featured in one magazine would be worth the cost, let alone the multiple!"
SOPHIE, BEACHES LASH CO.
FAQs
FREQUENTLY ASKED QUESTIONS
I‘M NOT LAUNCHING ANYTHING. WILL THIS LAUNCHPAD STILL WORK FOR ME?
Yep! Think of it as a campaign or simply the story we are pushing out to the media. So yes, this launchpad works beyond launches.
WHAT IF I NEED MORE SUPPORT?
Many people like to continue working with us as a resource to help review their new PR materials or discuss which strategy/approach is best for them next.
DO YOU HAVE A PAYMENT PLAN?
We sure do; we can cover this in your launch call.
HOW LONG DOES IT GO FOR?
Around four months, with a goal of being in the market by month two.
WHY DO YOU SCREEN PEOPLE?
PR isn't suitable for all businesses, so this is our way of ensuring you get value out of this investment. Likewise, you might not be ready for PR. Often, people need to overhaul their websites or socials before implementing PR. The other reason is that we want to make sure you're the right fit for a done-with-you service. PR takes time and energy; it's best suited to ambitious people who can invest the time.
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